Heineken vs Stella Artois · Bay Area shelf head-to-head
Heineken and Stella Artois, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella Artois carries more Brand PowerStella Artois is in more Bay Area grocersStella Artois sits further up the premium end
Heineken
Stella Artois
29
brand power
35
8
products
10
2
categories
3
6
grocers
7
18.9¢
price per fl oz
19.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heineken▭ Stella Artois
Distribution · 30% of score25·29
S
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heineken
no top category Stella Artois doesn’t also play in.
only Stella Artois
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heineken · 1
only Stella Artois · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heineken · Stella Artois
