Hellmann's vs Best Foods · Bay Area shelf head-to-head
Hellmann's and Best Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Foods carries more Brand PowerBest Foods is in more Bay Area grocers
Hellmann's
Best Foods
26
brand power
38
16
products
18
1
categories
2
2
grocers
12
$7.37
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hellmann's▭ Best Foods
Distribution · 30% of score8·50
H
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hellmann's
no top category Best Foods doesn’t also play in.
only Best Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hellmann's · Best Foods
