Hellmann's vs Sir Kensington's · Bay Area shelf head-to-head
Hellmann's and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sir Kensington's carries more Brand PowerSir Kensington's is in more Bay Area grocersHellmann's fields the deeper lineup
Hellmann's
Sir Kensington's
26
brand power
42
16
products
13
1
categories
2
2
grocers
18
$7.37
avg price
$12.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hellmann's▭ Sir Kensington's
Distribution · 30% of score8·75
H
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hellmann's
no top category Sir Kensington's doesn’t also play in.
only Sir Kensington's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hellmann's · Sir Kensington's
