Hello Kitty vs Mike's Mighty Good · Bay Area shelf head-to-head
Hello Kitty and Mike's Mighty Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Mighty Good carries more Brand PowerMike's Mighty Good is in more Bay Area grocersMike's Mighty Good fields the deeper lineupMike's Mighty Good sits further up the premium end
Hello Kitty
Mike's Mighty Good
20
brand power
36
4
products
12
3
categories
1
3
subcategories
2
5
grocers
14
$1.53
price per oz
$1.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hello Kitty▭ Mike's Mighty Good
Distribution · 30% of score21·58
H
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Mighty Good
no top category Hello Kitty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hello Kitty · 2
only Mike's Mighty Good · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hello Kitty · Mike's Mighty Good
