Herr's vs Cape Cod · Bay Area shelf head-to-head
Herr's and Cape Cod, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerCape Cod is in more Bay Area grocersCape Cod fields the deeper lineup
Herr's
Cape Cod
9
brand power
41
2
products
28
1
categories
2
1
grocers
11
$2.99
avg price
$5.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herr's▭ Cape Cod
Distribution · 30% of score4·46
H
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herr's
no top category Cape Cod doesn’t also play in.
only Cape Cod
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Herr's · 0
no exclusive doors — everywhere Herr's is, Cape Cod is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herr's · Cape Cod