Hey!hunger vs Abbot's · Bay Area shelf head-to-head
Hey!hunger and Abbot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abbot's carries more Brand PowerAbbot's is in more Bay Area grocersAbbot's sits further up the premium end
Hey!hunger
Abbot's
27
brand power
40
8
products
8
2
categories
4
3
subcategories
5
8
grocers
9
96.3¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hey!hunger▭ Abbot's
Distribution · 30% of score33·38
H
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hey!hunger
only Abbot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hey!hunger · 4
only Abbot's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hey!hunger · Abbot's