Hey!hunger vs Maisie Jane's · Bay Area shelf head-to-head
Hey!hunger and Maisie Jane's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerHey!hunger is in more Bay Area grocersMaisie Jane's fields the deeper lineupMaisie Jane's sits further up the premium end
Hey!hunger
Maisie Jane's
27
brand power
43
8
products
24
2
categories
4
3
subcategories
9
8
grocers
6
96.3¢
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hey!hunger▭ Maisie Jane's
Distribution · 30% of score33·25
H
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hey!hunger
only Maisie Jane's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hey!hunger · 6
only Maisie Jane's · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hey!hunger · Maisie Jane's