Heywell vs Lacroix · Bay Area shelf head-to-head
Heywell and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupHeywell sits further up the premium end
Heywell
Lacroix
20
brand power
63
8
products
78
2
categories
1
3
grocers
18
38.0¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heywell▭ Lacroix
Distribution · 30% of score13·75
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heywell
only Lacroix
no top category Heywell doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heywell · 0
no exclusive doors — everywhere Heywell is, Lacroix is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heywell · Lacroix
