Hi-chew vs Yumearth · Bay Area shelf head-to-head
Hi-chew and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineup
Hi-chew
Yumearth
20
brand power
40
7
products
21
1
categories
2
1
subcategories
6
7
grocers
13
$4.40
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hi-chew▭ Yumearth
Distribution · 30% of score29·54
H
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hi-chew
no top category Yumearth doesn’t also play in.
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hi-chew · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hi-chew · Yumearth
