Hiball Energy vs Melting Forest · Bay Area shelf head-to-head
Hiball Energy and Melting Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melting Forest carries more Brand PowerMelting Forest is in more Bay Area grocersMelting Forest fields the deeper lineupMelting Forest sits further up the premium end
Hiball Energy
Melting Forest
15
brand power
36
5
products
21
1
categories
3
4
grocers
5
22.4¢
price per fl oz
35.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hiball Energy▭ Melting Forest
Distribution · 30% of score17·21
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hiball Energy
no top category Melting Forest doesn’t also play in.
only Melting Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hiball Energy · 1
only Melting Forest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hiball Energy · Melting Forest
