Hidden Foods Co. vs Kodiak · Bay Area shelf head-to-head
Hidden Foods Co. and Kodiak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineup
Hidden Foods Co.
Kodiak
0
brand power
61
2
products
37
1
categories
8
1
grocers
16
$9.49
avg price
$8.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hidden Foods Co.▭ Kodiak
Distribution · 30% of score4·67
H
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hidden Foods Co.
no top category Kodiak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hidden Foods Co. · 0
no exclusive doors — everywhere Hidden Foods Co. is, Kodiak is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hidden Foods Co. · Kodiak