High Meadow vs Rosa Brothers Milk Co. · Bay Area shelf head-to-head
High Meadow and Rosa Brothers Milk Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosa Brothers Milk Co. carries more Brand PowerRosa Brothers Milk Co. is in more Bay Area grocersRosa Brothers Milk Co. fields the deeper lineupRosa Brothers Milk Co. sits further up the premium end
High Meadow
Rosa Brothers Milk Co.
12
brand power
43
2
products
26
2
categories
5
2
subcategories
10
1
grocers
6
$9.70
avg price
$6.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ High Meadow▭ Rosa Brothers Milk Co.
Distribution · 30% of score4·25
H
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only High Meadow
no top category Rosa Brothers Milk Co. doesn’t also play in.
only Rosa Brothers Milk Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only High Meadow · 1
only Rosa Brothers Milk Co. · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: High Meadow · Rosa Brothers Milk Co.