Hill's Premium Meats vs Aidells · Bay Area shelf head-to-head
Hill's Premium Meats and Aidells, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineup
Hill's Premium Meats
Aidells
20
brand power
44
6
products
18
2
categories
2
4
subcategories
6
2
grocers
15
$9.14
avg price
$9.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hill's Premium Meats▭ Aidells
Distribution · 30% of score8·63
H
A
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hill's Premium Meats
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hill's Premium Meats · 0
no exclusive doors — everywhere Hill's Premium Meats is, Aidells is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hill's Premium Meats · Aidells
