Hint vs Bai · Bay Area shelf head-to-head
Hint and Bai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineupHint sits further up the premium end
Hint
Bai
49
brand power
29
29
products
11
3
categories
2
11
grocers
7
17.0¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hint▭ Bai
Distribution · 30% of score46·29
B
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hint
only Bai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hint · Bai
