Hippeas vs Barbara's · Bay Area shelf head-to-head
Hippeas and Barbara's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas fields the deeper lineupHippeas sits further up the premium end
Hippeas
Barbara's
44
brand power
34
19
products
9
3
categories
2
16
grocers
16
$1.35
price per oz
75.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hippeas▭ Barbara's
Distribution · 30% of score67·67
B
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hippeas
only Barbara's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hippeas · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hippeas · Barbara's
