Hippeas vs Cheetos · Bay Area shelf head-to-head
Hippeas and Cheetos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas is in more Bay Area grocersCheetos fields the deeper lineupHippeas sits further up the premium end
Hippeas
Cheetos
44
brand power
45
19
products
37
3
categories
3
16
grocers
9
$1.35
price per oz
82.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hippeas▭ Cheetos
Distribution · 30% of score67·38
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hippeas
only Cheetos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hippeas · Cheetos
