Hippeas vs Puffworks · Bay Area shelf head-to-head
Hippeas and Puffworks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas is in more Bay Area grocersHippeas fields the deeper lineupPuffworks sits further up the premium end
Hippeas
Puffworks
44
brand power
15
19
products
4
3
categories
2
16
grocers
3
$1.35
price per oz
$6.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hippeas▭ Puffworks
Distribution · 30% of score67·13
P
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hippeas
only Puffworks
no top category Hippeas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hippeas · Puffworks
