Hippie Snacks vs Jackson's · Bay Area shelf head-to-head
Hippie Snacks and Jackson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jackson's carries more Brand PowerJackson's is in more Bay Area grocersJackson's fields the deeper lineupHippie Snacks sits further up the premium end
Hippie Snacks
Jackson's
22
brand power
31
7
products
16
3
categories
1
3
subcategories
2
5
grocers
9
$3.15
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hippie Snacks▭ Jackson's
Distribution · 30% of score21·38
H
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jackson's
no top category Hippie Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hippie Snacks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hippie Snacks · Jackson's
