Hippie Snacks vs Root Foods · Bay Area shelf head-to-head
Hippie Snacks and Root Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Root Foods is in more Bay Area grocersHippie Snacks fields the deeper lineup
Hippie Snacks
Root Foods
22
brand power
20
7
products
4
3
categories
1
5
grocers
6
$3.15
price per oz
$3.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hippie Snacks▭ Root Foods
Distribution · 30% of score21·25
H
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Root Foods
no top category Hippie Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hippie Snacks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hippie Snacks · Root Foods
