Hiyo vs Aplos · Bay Area shelf head-to-head
Hiyo and Aplos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo carries more Brand PowerHiyo is in more Bay Area grocersHiyo fields the deeper lineup
Hiyo
Aplos
34
brand power
18
18
products
6
2
categories
1
4
grocers
3
$9.27
avg price
$6.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hiyo▭ Aplos
Distribution · 30% of score17·13
A
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hiyo
only Aplos
no top category Hiyo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hiyo · 2
only Aplos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hiyo · Aplos
