Hiyo vs Parch · Bay Area shelf head-to-head
Hiyo and Parch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo carries more Brand PowerParch is in more Bay Area grocersHiyo fields the deeper lineupParch sits further up the premium end
Hiyo
Parch
34
brand power
23
18
products
6
2
categories
1
4
grocers
5
32.8¢
price per fl oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hiyo▭ Parch
Distribution · 30% of score17·21
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hiyo
only Parch
no top category Hiyo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hiyo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hiyo · Parch