Hiyo vs Witzend Beverages · Bay Area shelf head-to-head
Hiyo and Witzend Beverages, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo carries more Brand PowerHiyo is in more Bay Area grocersHiyo fields the deeper lineup
Hiyo
Witzend Beverages
34
brand power
9
18
products
2
2
categories
1
4
grocers
1
$9.27
avg price
$4.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hiyo▭ Witzend Beverages
Distribution · 30% of score17·4
W
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hiyo
only Witzend Beverages
no top category Hiyo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Witzend Beverages · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hiyo · Witzend Beverages