Hobb's vs Journeyman Meat Co. · Bay Area shelf head-to-head
Hobb's and Journeyman Meat Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Journeyman Meat Co. carries more Brand PowerHobb's is in more Bay Area grocersJourneyman Meat Co. fields the deeper lineupJourneyman Meat Co. sits further up the premium end
Hobb's
Journeyman Meat Co.
19
brand power
35
4
products
9
2
categories
4
8
grocers
5
95.3¢
price per oz
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hobb's▭ Journeyman Meat Co.
Distribution · 30% of score33·21
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hobb's
no top category Journeyman Meat Co. doesn’t also play in.
only Journeyman Meat Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hobb's · 4
only Journeyman Meat Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hobb's · Journeyman Meat Co.