Hoffman’s vs Rumiano Cheese Company · Bay Area shelf head-to-head
Hoffman’s and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rumiano Cheese Company carries more Brand PowerRumiano Cheese Company is in more Bay Area grocersRumiano Cheese Company fields the deeper lineup
Hoffman’s
Rumiano Cheese Company
0
brand power
49
5
products
31
1
categories
2
2
subcategories
13
1
grocers
17
$6.69
avg price
$7.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hoffman’s▭ Rumiano Cheese Company
Distribution · 30% of score4·71
H
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hoffman’s
no top category Rumiano Cheese Company doesn’t also play in.
only Rumiano Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hoffman’s · 0
no exclusive doors — everywhere Hoffman’s is, Rumiano Cheese Company is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hoffman’s · Rumiano Cheese Company