Reading the shelf…
Rumiano Cheese Company is a family-owned dairy manufacturer that specializes in organic cheeses and butter. Established in 1919 in Willows, California, the company is committed to sourcing organic milk from local family farms, ensuring high-quality, pasture-raised dairy products.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 13 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Rumiano Cheese Company (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Rumiano Cheese Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Rumiano Cheese Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Rumiano Cheese Company lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

































Bay Area grocers where neither the digital catalog nor our shelf photos show Rumiano Cheese Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Rumiano Cheese Company Mozzarella Cheese · its most-distributed SKU (6 doors) in Mozzarella, the biggest opening. The closest open door is Target · 2 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
36 storefronts across 17 grocers carry it · tap a pin to open the store.
already on that shelf: tillamook, organic valley®
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Rumiano Cheese Companythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cheese Blend, Cheese Dips and Spreads, Gouda · +8 more
open here: Cheddar, Cheese Blend, Cheese Dips and Spreads · +7 more
open here: Cheese Blend, Cheese Dips and Spreads, Gouda · +5 more
open here: Cheese Blend, Cheese Dips and Spreads, Muenster · +4 more
open here: Cheese Blend, Cheese Dips and Spreads, Gouda · +3 more
open here: Cheese Blend, Cheese Dips and Spreads, Mozzarella · +3 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Rumiano Cheese Company sells it elsewhere but has no SKU here.