Rumiano Cheese Company vs Clover Sonoma · Bay Area shelf head-to-head
Rumiano Cheese Company and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupRumiano Cheese Company sits further up the premium end
Rumiano Cheese Company
Clover Sonoma
49
brand power
68
31
products
114
2
categories
12
13
subcategories
23
17
grocers
18
$1.07
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rumiano Cheese Company▭ Clover Sonoma
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese29 vs 25 SKUs
only Rumiano Cheese Company
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rumiano Cheese Company · Clover Sonoma
