Rumiano Cheese Company at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Rumiano Cheese Company is a family-owned dairy manufacturer that specializes in organic cheeses and butter.
It’s already on the shelf here, with 7 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen and 3 new doors to enter.
Lead with Havarti Cheese Slices in Havarti.
Community Market CA stocks havarti thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is havarti: Community Market CA stocks only 1 there, so Rumiano Cheese Company Havarti Cheese Slices stands out rather than blending in.
Community Market CA merchandises 10 of the 13 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin havarti shelf as a point of difference.
The full runway
Every category Rumiano Cheese Company plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Rumiano Cheese Company’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
