Rumiano Cheese Company at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Rumiano Cheese Company is a family-owned dairy manufacturer that specializes in organic cheeses and butter.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 6 new doors to enter, replicated across all 2 stores.
Lead with Rumiano California Premium Havarti in Havarti.
Pacific Market stocks havarti thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is havarti: Pacific Market stocks only 3 there, so Rumiano California Premium Havarti stands out rather than blending in.
Pacific Market merchandises 12 of the 13 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin havarti shelf as a point of difference.
The full runway · across 2 stores
Every category Rumiano Cheese Company plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
Rumiano Cheese Company’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
