Rumiano Cheese Company vs Tillamook · Bay Area shelf head-to-head
Rumiano Cheese Company and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupRumiano Cheese Company sits further up the premium end
Rumiano Cheese Company
Tillamook
49
brand power
67
31
products
127
2
categories
6
13
subcategories
21
17
grocers
20
$1.07
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rumiano Cheese Company▭ Tillamook
Distribution · 30% of score71·83
carried in 17 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rumiano Cheese Company
no top category Tillamook doesn’t also play in.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rumiano Cheese Company · Tillamook
