Honest Kids vs Capri Sun · Bay Area shelf head-to-head
Honest Kids and Capri Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capri Sun carries more Brand PowerHonest Kids is in more Bay Area grocersCapri Sun fields the deeper lineup
Honest Kids
Capri Sun
30
brand power
37
8
products
22
2
categories
4
5
subcategories
6
10
grocers
8
11.8¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honest Kids▭ Capri Sun
Distribution · 30% of score42·33
H
C
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honest Kids
only Capri Sun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honest Kids · 6
only Capri Sun · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honest Kids · Capri Sun
