Honest vs R.w. Knudsen Family · Bay Area shelf head-to-head
Honest and R.w. Knudsen Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineupR.w. Knudsen Family sits further up the premium end
Honest
R.w. Knudsen Family
28
brand power
59
9
products
46
2
categories
3
6
subcategories
15
11
grocers
20
13.4¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honest▭ R.w. Knudsen Family
Distribution · 30% of score46·83
H
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honest
only R.w. Knudsen Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honest · 0
no exclusive doors — everywhere Honest is, R.w. Knudsen Family is too.
only R.w. Knudsen Family · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honest · R.w. Knudsen Family
