Honey Mama's vs L'amourette · Bay Area shelf head-to-head
Honey Mama's and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerHoney Mama's is in more Bay Area grocersL'amourette fields the deeper lineup
Honey Mama's
L'amourette
38
brand power
44
14
products
27
2
categories
3
17
grocers
11
$2.78
price per fl oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honey Mama's▭ L'amourette
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honey Mama's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honey Mama's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honey Mama's · L'amourette
