Hoody's vs Lark Ellen Farm · Bay Area shelf head-to-head
Hoody's and Lark Ellen Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lark Ellen Farm carries more Brand PowerLark Ellen Farm is in more Bay Area grocersLark Ellen Farm fields the deeper lineupLark Ellen Farm sits further up the premium end
Hoody's
Lark Ellen Farm
13
brand power
25
3
products
7
2
categories
3
3
subcategories
3
1
grocers
7
60.9¢
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hoody's▭ Lark Ellen Farm
Distribution · 30% of score4·29
H
L
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hoody's
no top category Lark Ellen Farm doesn’t also play in.
only Lark Ellen Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hoody's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hoody's · Lark Ellen Farm