Hope Foods vs Ithaca Hummus · Bay Area shelf head-to-head
Hope Foods and Ithaca Hummus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus carries more Brand PowerIthaca Hummus is in more Bay Area grocersIthaca Hummus fields the deeper lineup
Hope Foods
Ithaca Hummus
0
brand power
41
3
products
16
1
categories
1
2
subcategories
1
1
grocers
15
$6.32
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hope Foods▭ Ithaca Hummus
Distribution · 30% of score4·63
H
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hope Foods
no top category Ithaca Hummus doesn’t also play in.
only Ithaca Hummus
no top category Hope Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hope Foods · 0
no exclusive doors — everywhere Hope Foods is, Ithaca Hummus is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hope Foods · Ithaca Hummus