Hope Tree vs The Fableist Wine Co. · Bay Area shelf head-to-head
Hope Tree and The Fableist Wine Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hope Tree carries more Brand PowerThe Fableist Wine Co. is in more Bay Area grocersHope Tree fields the deeper lineup
Hope Tree
The Fableist Wine Co.
20
brand power
11
5
products
2
3
categories
1
5
subcategories
2
1
grocers
2
$5.00
avg price
$20.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hope Tree▭ The Fableist Wine Co.
Distribution · 30% of score4·8
H
T
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hope Tree
only The Fableist Wine Co.
no top category Hope Tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hope Tree · 1
only The Fableist Wine Co. · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hope Tree · The Fableist Wine Co.