Hormel Black Label vs Hempler's · Bay Area shelf head-to-head
Hormel Black Label and Hempler's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hempler's carries more Brand PowerHempler's fields the deeper lineup
Hormel Black Label
Hempler's
26
brand power
31
10
products
13
1
categories
4
1
subcategories
5
3
grocers
3
$10.58
avg price
$12.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel Black Label▭ Hempler's
Distribution · 30% of score13·13
H
H
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hormel Black Label
no top category Hempler's doesn’t also play in.
only Hempler's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hormel Black Label · 2
only Hempler's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel Black Label · Hempler's
