Hot Kid vs Serenity Kids · Bay Area shelf head-to-head
Hot Kid and Serenity Kids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids carries more Brand PowerSerenity Kids is in more Bay Area grocersSerenity Kids fields the deeper lineupSerenity Kids sits further up the premium end
Hot Kid
Serenity Kids
18
brand power
56
4
products
33
2
categories
2
3
grocers
18
$4.47
avg price
$4.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Kid▭ Serenity Kids
Distribution · 30% of score13·75
H
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Kid
only Serenity Kids
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hot Kid · 0
no exclusive doors — everywhere Hot Kid is, Serenity Kids is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Kid · Serenity Kids