Hot Ones Hot Sauce vs Melinda's · Bay Area shelf head-to-head
Hot Ones Hot Sauce and Melinda's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerMelinda's is in more Bay Area grocersMelinda's fields the deeper lineupHot Ones Hot Sauce sits further up the premium end
Hot Ones Hot Sauce
Melinda's
25
brand power
36
6
products
15
1
categories
4
2
subcategories
4
7
grocers
11
$2.01
price per fl oz
92.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Ones Hot Sauce▭ Melinda's
Distribution · 30% of score29·46
H
M
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Ones Hot Sauce
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hot Ones Hot Sauce · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Ones Hot Sauce · Melinda's
