Humble Brands vs Tom's Of Maine · Bay Area shelf head-to-head
Humble Brands and Tom's Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tom's Of Maine is in more Bay Area grocersHumble Brands fields the deeper lineupHumble Brands sits further up the premium end
Humble Brands
Tom's Of Maine
45
brand power
48
36
products
27
3
categories
4
3
subcategories
5
4
grocers
6
$5.15
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humble Brands▭ Tom's Of Maine
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care3 vs 3 SKUs
<1% of shelf
only Humble Brands
only Tom's Of Maine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Humble Brands · 0
no exclusive doors — everywhere Humble Brands is, Tom's Of Maine is too.
only Tom's Of Maine · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humble Brands · Tom's Of Maine
