Humm Kombucha vs Health-ade · Bay Area shelf head-to-head
Humm Kombucha and Health-ade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineup
Humm Kombucha
Health-ade
32
brand power
62
14
products
31
2
categories
3
3
grocers
22
23.9¢
price per fl oz
29.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humm Kombucha▭ Health-ade
Distribution · 30% of score13·92
H
carried in 3 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humm Kombucha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Humm Kombucha · 0
no exclusive doors — everywhere Humm Kombucha is, Health-ade is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humm Kombucha · Health-ade
