Humm Kombucha vs Synergy · Bay Area shelf head-to-head
Humm Kombucha and Synergy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineup
Humm Kombucha
Synergy
32
brand power
56
14
products
27
2
categories
2
3
grocers
17
23.9¢
price per fl oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humm Kombucha▭ Synergy
Distribution · 30% of score13·71
H
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humm Kombucha
only Synergy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Humm Kombucha · 0
no exclusive doors — everywhere Humm Kombucha is, Synergy is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humm Kombucha · Synergy
