I Eat My Greens vs Don Pomodoro · Bay Area shelf head-to-head
I Eat My Greens and Don Pomodoro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Don Pomodoro carries more Brand PowerDon Pomodoro is in more Bay Area grocersDon Pomodoro fields the deeper lineupDon Pomodoro sits further up the premium end
I Eat My Greens
Don Pomodoro
15
brand power
34
3
products
11
2
categories
3
2
grocers
7
54.8¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Eat My Greens▭ Don Pomodoro
Distribution · 30% of score8·29
I
D
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Eat My Greens
no top category Don Pomodoro doesn’t also play in.
only Don Pomodoro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I Eat My Greens · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Eat My Greens · Don Pomodoro