Ice Breakers vs Mentos · Bay Area shelf head-to-head
Ice Breakers and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineupIce Breakers sits further up the premium end
Ice Breakers
Mentos
18
brand power
35
11
products
17
2
categories
2
2
subcategories
3
6
grocers
9
$2.54
price per oz
$1.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ice Breakers▭ Mentos
Distribution · 30% of score25·38
I
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ice Breakers
no top category Mentos doesn’t also play in.
only Mentos
no top category Ice Breakers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ice Breakers · 1
only Mentos · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ice Breakers · Mentos
