Icelandic Glacial vs Arrowhead · Bay Area shelf head-to-head
Icelandic Glacial and Arrowhead, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineupIcelandic Glacial sits further up the premium end
Icelandic Glacial
Arrowhead
27
brand power
44
6
products
19
3
categories
2
7
grocers
15
12.6¢
price per fl oz
5.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Icelandic Glacial▭ Arrowhead
Distribution · 30% of score29·63
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water2 vs 5 SKUs
<1% of shelf
only Icelandic Glacial
only Arrowhead
no top category Icelandic Glacial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Icelandic Glacial · 1
only Arrowhead · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Icelandic Glacial · Arrowhead
