Ile De France vs Rebel Cheese · Bay Area shelf head-to-head
Ile De France and Rebel Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ile De France is in more Bay Area grocersRebel Cheese sits further up the premium end
Ile De France
Rebel Cheese
25
brand power
29
6
products
7
1
categories
2
3
subcategories
6
9
grocers
7
$1.52
price per oz
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ile De France▭ Rebel Cheese
Distribution · 30% of score38·29
I
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ile De France
no top category Rebel Cheese doesn’t also play in.
only Rebel Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ile De France · 6
only Rebel Cheese · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ile De France · Rebel Cheese