Iliada vs Lindsay · Bay Area shelf head-to-head
Iliada and Lindsay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerLindsay is in more Bay Area grocersLindsay fields the deeper lineup
Iliada
Lindsay
34
brand power
44
13
products
27
3
categories
1
9
grocers
10
54.6¢
price per oz
82.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iliada▭ Lindsay
Distribution · 30% of score38·42
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iliada
only Lindsay
no top category Iliada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lindsay · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iliada · Lindsay
