Iliada vs Minasso · Bay Area shelf head-to-head
Iliada and Minasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minasso is in more Bay Area grocersIliada fields the deeper lineupMinasso sits further up the premium end
Iliada
Minasso
34
brand power
35
13
products
8
3
categories
2
9
grocers
12
54.6¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iliada▭ Minasso
Distribution · 30% of score38·50
M
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iliada
only Minasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Iliada · 2
only Minasso · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iliada · Minasso
