Iliada vs Serpis · Bay Area shelf head-to-head
Iliada and Serpis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iliada carries more Brand PowerIliada is in more Bay Area grocersIliada fields the deeper lineup
Iliada
Serpis
34
brand power
11
13
products
3
3
categories
1
9
grocers
1
$14.34
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iliada▭ Serpis
Distribution · 30% of score38·4
S
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iliada
only Serpis
no top category Iliada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Iliada · 8
only Serpis · 0
no exclusive doors — everywhere Serpis is, Iliada is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iliada · Serpis
