Illy vs Lavazza · Bay Area shelf head-to-head
Illy and Lavazza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Illy fields the deeper lineupIlly sits further up the premium end
Illy
Lavazza
40
brand power
40
18
products
14
1
categories
1
4
subcategories
4
13
grocers
13
$2.42
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Illy▭ Lavazza
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Illy
no top category Lavazza doesn’t also play in.
only Lavazza
no top category Illy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Illy · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Illy · Lavazza
