Immi vs Dr. Mcdougall's Right Foods · Bay Area shelf head-to-head
Immi and Dr. Mcdougall's Right Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Immi carries more Brand PowerDr. Mcdougall's Right Foods is in more Bay Area grocersImmi fields the deeper lineupImmi sits further up the premium end
Immi
Dr. Mcdougall's Right Foods
40
brand power
35
25
products
13
2
categories
3
6
grocers
11
$2.36
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Immi▭ Dr. Mcdougall's Right Foods
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Immi
only Dr. Mcdougall's Right Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Immi · 1
only Dr. Mcdougall's Right Foods · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Immi · Dr. Mcdougall's Right Foods
